Surasa — 1&O | FMCG Sweetener Brand Case Study

DELIVERABLES

Brand Identity
Packaging Design
Launch Content
Creative Production
A+ Content
Ecommerce Setup
Social Media Strategy
Influencer Collaboration

COMPANY TYPE

FMCG · Startup

See results ↓

FEATURED ON

ZEE TV · Ideabaaz

THE CHALLENGE

Making healthy feel irresistible.

We have been with Surasa since the beginning. When they came to us, they had their first products, a box of 50 and a box of 100 sachets. We helped shape the brand identity from that stage, building the visual language, tone and positioning that the brand would grow into.

SweetPro is a zero calorie sweetener made from Thaumatin, a naturally occurring sweet protein. No bitterness. No compromise on taste. Genuinely good for you. The product was real. Our job was to reach the right target audience who needed this product.

Hero product, SweetPro packaging

BUILDING THE MARKET

We adapted the strategy over time till we found the winning formula

Sweetener sachets are not a common format in Indian households. We were not just marketing a product, we were building a category. The content strategy focused on education and lifestyle integration, making SweetPro feel natural and useful across different contexts and audiences.

Product photography

Lifestyle integration

Packaging design, praised nationally

THE PACKAGING

Packaging that made people pick it up.

As the brand evolved, Surasa launched SweetPro One, a new SKU moving from sachets to a 1kg pack format. We designed the SweetPro One packaging from scratch and updated the existing product range to align with the new design language while staying true to their existing brand identity.

The SweetPro One packaging was featured on Ideabaaz on ZEE TV where the show's panel specifically called out the packaging design for its quality and considered approach.

FEATURED ON ZEE TV · IDEABAAZ

Health integration

Product in context

Lifestyle shot

Brand versatility

DIGITAL GROWTH

Running Meta ads drove consistent visibility and conversions on the website. Something interesting happened along the way — Amazon sales started coming in organically without any ads running there at all. The product was gaining its own momentum.

Surasa also launched on Blinkit and we created a dedicated video specifically for the Blinkit platform to push the product there.

This is still a growing category in India. Sweetener sachets are not a household habit yet. We experimented, built direction, found what worked and kept at it. Sales come in every day. The audience is growing. We are laying the foundation for something that will keep getting bigger.

RESULTS ACHIEVED

A category that didn't exist. Until it did.

Shaped the Surasa brand identity from its earliest stage through to its current form

Designed SweetPro One packaging that received national recognition on ZEE TV Ideabaaz

Built a customer base of 4000+ in a category with no prior market in India

Created a foundation of brand awareness and loyalty for long term growth