Marketing Strategy Backed by Behavioural Science · Mumbai · Est. 2020
They understand their buyer deeply, which is the oldest growth strategy in the world.
See what we have built →We started 1&O because we kept seeing the same problem. Brands with real potential spending real money on marketing that simply did not understand their buyer. We built a different kind of agency. One that starts with behavioural science and ends with results. Five years in, 1&O has grown at 160% CAGR, built entirely on the same methods we use to grow our clients.
Get to know us better →A Glimpse of Our Work
Each one treated like it was our own.
We built a brand around 3000 years of Indian craftsmanship.
View case study → 01 / 04A brand built around mindful living, sustainable farming and the quiet joy of being close to the land.
View case study → 02 / 04Turning a zero calorie sweetener into something people genuinely craved.
View case study → 03 / 04Making finance feel like something you want to understand.
View case study → 04 / 04We know that. You know that. Most of them offer the same things. Content, campaigns, social media management, branding. The names change. The decks look similar and they claim similar results. So we will cut to the chase and lay out what we do differently and why it might be the right step for you.
MAPS stands for Map, Audience, Position and Strategise. It is the four step process we apply to every brand we work with, every time, without exception.
We start by understanding two sets of thoughts and behaviours — yours as a founder and your buyer's as a decision maker. How the founder sees the brand, the vision, the values, the blind spots. And how the buyer actually thinks, decides and feels. The gap between these two perspectives is almost always where growth is being lost. We close that gap before we do anything else.
We do not target women aged 25 to 40. We target the person who genuinely cares about what they consume but still makes emotional choices when no one is watching. Hyper specific audience definition is what makes marketing feel personal rather than broadcast. When your content feels like it was written for one person that person buys.
We position your brand inside your customer's existing mental landscape. In their language. Their cultural references. Their emotional context. Brands that feel native to their audience do not need to shout. They simply feel right. That feeling is engineered not accidental.
We build the full strategy, brand, content, campaigns, online and offline, then test it against real buyer behaviour, analyse what the data tells us and improve on a loop. No guesswork. No set and forget. The strategy compounds because we never stop learning from it.
From startups building their first brand to established businesses ready to scale. Here is what they have to say.
From startups to multinationals. From FMCG to Manufacturing. From B2C to B2B businesses.
We work with a small number of clients at a time because that is the only way to do justice to them. If you feel we might be the right fit for each other, reach out. We would love to hear from you ❤️
Marketing backed by Behavioural Science. Mumbai, India.
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