Research

What we found out, written down properly.

We work in behavioural science, so we read a great deal of it. These are the papers where we set out what the evidence actually says.

More papers

  1. Paper 06 What If Your Customer Is Living in a Different Reality? 06.10.2026  /  14 min read
  2. Paper 05 Does a Seasonal Marketing Campaign Really Get the Best Results? 02.10.2026  /  11 min read
  3. Paper 04 The Study That Said AI Was Making You Dumber Has Been Retracted 21.09.2026  /  17 min read
  4. Paper 03 Where Did This Year Go 17.09.2026  /  16 min read
  5. Paper 02 Check What a Company Thinks of Its Customers 13.09.2026  /  18 min read
  6. Paper 01 Meta Is On Trial For Addiction 09.09.2026  /  22 min read