Built around 3000 years of Indian craftsmanship.
AISRAA was born from a desire to bring Kanjeevaram sarees to a new generation without losing what makes them extraordinary. The craftsmanship, the gold and silver threads, the centuries of technique. Our job was to build a brand that honoured all of that while feeling completely of the moment.
We started with the identity. The logo, an ornate A inspired by traditional saree motifs, set the tone for everything that followed.
Gold foiling on business cards and packaging extended that language into every physical touchpoint.
This was a full production from concept to camera to cut. We conceptualised the campaign, scouted the location, directed the shoot, styled the models, worked with a voiceover artist, brought in a music composer and handled all post production.
The campaign was shot at a heritage location with chandeliers, arched doorways and rich architectural detail. Each saree was styled to complement the model's persona rather than overpower it. The result was a film that felt less like an ad and more like a memory.
Beyond the TVC, we built the full social presence including content, creatives, influencer collaborations and event assets like standees. Everything was designed to feel cohesive. Someone who saw the film and then came to the Instagram page should feel they had walked into the same world.
The right model for every saree — each look styled to create the perfect picture.
Marketing backed by Behavioural Science. Mumbai, India.