Marketing backed by Behavioural Science. Mumbai, India.
Three brands. Three personalities. One shoot.
Ooble Foods needed short form video content built specifically for food delivery platforms — Zomato, Swiggy and others. These were not general brand films. They were made to work in the specific context of someone browsing a food app, already hungry, deciding what to order in the next few seconds.
They had three distinct brands under one roof. Cakes and desserts, fried items and shakes and smoothies. Each one needed its own film. Each had 8 to 12 seconds to convert.
We went deep into each product before we touched a camera. Understanding the textures, the preparation, the specific appeal of each dish. Props were chosen to enhance the mood of each brand without competing with the food. Shot angles, lighting and pacing were all mapped before we got on set.
Timing everything in under 12 seconds meant every cut mattered. Branding came in clean, present but never in the way of the food.
The three films felt distinct but clearly from the same family.
Marketing backed by Behavioural Science. Mumbai, India.