So, you think planning a fashion shoot is glamorous? Spoiler alert: it’s a rollercoaster of creativity, chaos and caffeine!
We recently took on a dazzling project for AISRAA Zaris and Silks, and let’s just say, it was a mix of magic and mayhem. Here’s how we turned an idea into a visual masterpiece.

The Big Idea

We kicked off with a simple yet powerful concept: these sarees are not just fabric; they’re wearable art, each as unique as the woman who wears it. We wanted to capture their timeless elegance and cultural heritage, telling a story of beauty, success, and tradition. Our script was crafted to convey this narrative, ensuring every detail highlighted the sarees’ handwoven charm.

Location, Location, Location!

Picture this: a rustic setup with grand chandeliers and a fort-like exterior. Sounds dreamy, right? It was the perfect backdrop to showcase the luxurious Kanjeevaram and Banarasi sarees. The contrast between the opulent settings and the vibrant sarees created a visual feast.

The Shoot

We didn’t just pick models; we curated personas. Before the shoot, we meticulously crafted a script and storyboard. Each scene was designed to highlight the unique qualities of the sarees. We matched each saree with the perfect model, style and background, creating a cohesive narrative that flowed seamlessly from frame to frame. From the delicate weave of the fabric to the graceful drape of the saree, every shot was meticulously planned and executed.

Time management was a significant issue, as we had to coordinate between the models, stylists, makeup artists and our team. But with a lot of coffee and a little bit of humour, we kept the energy high and the creativity flowing.

While editing, each frame was meticulously tweaked to ensure the sarees’ colours popped and patterns dazzled. Colour grading brought out the richness of the fabrics, while music selection added an emotional depth. We also procured a voiceover from an amazing artist, adding a narrative layer to the visuals. Sound mixing was the cherry on top, blending music and voiceover to create a seamless, immersive experience.

The result? A breathtaking showcase of AISRAA Zaris and Silks’ new collection, blending tradition with elegance. Watch it here.
Want to bring your brand’s story to life? Contact us at [email protected] / +91 9820698929. Let’s create something beautiful together.